Two Marketing Must-Haves for Small Businesses
As a small business owner, it can be difficult to reach customers online. While there are a lot of online marketing options available for business owners to use, here are two marketing must-haves to help your small business connect with potential customers!
In today’s world where people spend so much time online, having a strong website can be essential to your success. A good website will help you showcase your offers, reach customers more easily, and get discovered in Google searches. There are many online hosting platforms that make creating and managing your website quick and easy.
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Local Search Optimization
Online business directories such as Google Business Profile, Yelp, FourSquare, and others make it easier for customers to discover local businesses online. It’s important to create local business listings with accurate and up-to-date information, such as business hours, address, phone number, and more to increase your chances of being featured in local search engine results.
For example, if you own a floral shop and create listings for your business, when someone searches online for “floral shop near me,” Google and other online business directories will be more likely to show your business to searchers.
Not sure where to begin with local SEO? Local Search Fuel by Hurrdat can help you claim, optimize, and manage your local listings across hundreds of online business directories so that you can stand out among competitors and reach more customers online.
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