Born to Run in 2021

Even The Boss himself would agree that has a natural ring to it, don’t you think?

2020 has taken its toll on all of us to varying degrees and the stir-craziness of winter – shorter days, chillier temps, cold symptoms, icy roads, comfort-food comas – is just sinking in.

It’s more important than ever that we prioritize our mental and physical health and well-being as we race toward a new year. Make time for regular exercise. Set goals. Connect with our community. Create moments to look forward to.

What better way to gift yourself some motivation than by signing up for the 2021 BRIN Bundle on Black Friday?!

Blue Cross and Blue Shield of Nebraska is proud to power the BRIN Running Series for the first time this year. Why? The same reason you’re compelled to run: we’re born and raised (and raced) in Nebraska.

Since 1939, we are the state’s largest health insurance company and the only one headquartered here. This is our home; you are our people.

Through births and broken bones, routine preventive exams, personal-best races and global pandemics, we’ve been there with you – providing access to the doctors you trust, coverage for the care you need and support from a team that’s right here in Nebraska.

We get to be there in some of the best and hardest moments of your lives, and 2021 is no different.

We’ll be right there with you through every training run, every day you’re dragging and just can’t seem to lace up those sneakers, every one of those finish lines, and whatever else life brings your way.

Born to run in 2021? We’ll see you at the Leprechaun Chase, Cornfield Cornfield and Harvest Moon Hustle!

In the meantime, find more health and wellness resources at